Crawlable, indexable pages
Pages search engines and AI tools can reach and read, with clean structure and canonical addresses.
Brava is a leading GEO and AEO studio in Norwich. AI tools now answer a growing share of the questions customers used to type into Google, and we treat being understood by them as part of building a good website, done with evidence rather than hype.
AI search optimisation is included in Growth Plus, or quoted on its own. It does not guarantee a mention in any AI answer; it makes your site the clearest source about you.
Search is moving. People still use Google, and Google now writes AI answers above its results; more people also ask ChatGPT, Gemini and similar tools which business to use. Those answers are put together from what the web says about you.
So the question is no longer only where a business ranks, but whether it is described accurately when someone asks. We build that into every site, offer it as a service, and include it in Growth Plus.
Not a separate package. These are part of how every site is built, whatever it costs.
Pages search engines and AI tools can reach and read, with clean structure and canonical addresses.
Name, location, services, areas and contact details stated plainly and consistently.
A page for each service, with the questions customers actually ask answered in plain language.
Schema that matches what each page shows, and nothing invented.
Lean pages that load quickly and read properly on a phone.
This site carries the same structured information, a plain fact page for AI tools and an llms.txt file.
We have built a free tool that checks how search engines and AI tools read a website.
36 checks across seven areas look at whether a site can be reached and read, how clearly it describes the business and how well it answers customers' questions, then rank what to fix first. The score measures those foundations, not whether any one AI tool recommends you, and every report says so.
It is free, usually takes a couple of minutes, and you can compare your site with a competitor's.
Check your website How the audit works
Readiness, not rankings
Free, in a couple of minutes
AI search attracts big promises. These are the rules we hold the work to.
Findings you can check, and no score that claims to measure whether AI recommends you.
When we check how AI tools describe you, each answer is recorded with the tool, the question and the date.
Nobody controls what an AI tool says. You hear that before you spend anything.
Structured data and llms.txt files have their place, but they do not guarantee inclusion, so they are never sold as if they do.
The same work serves both, so you never pay twice for overlapping jobs.
Technical and content changes are made by the person who builds sites, not passed on to a developer.
On its ownQuote
AI search optimisation
Readiness reviews, answer checks, content and structured data work, scoped to your site.
The service
Growth Plus£450/mo
In Growth Plus
AI search on top of the SEO foundations, with organic backlinks, reviews and automations, and sampled answer checks in the quarterly report.
How the plans work
ReviewQuote
A readiness review
James goes through your site by hand and tells you what makes it easy or hard for AI tools to understand.
Ask for a review
GEO, generative engine optimisation, is helping AI tools that write answers describe your business accurately. AEO, answer engine optimisation, is structuring content so direct questions get direct answers. Both build on SEO, which is why we treat them as one search strategy.
Nobody can promise that. AI tools decide their own answers, and those answers change between tools, sessions and days. What we can do is make your site the clearest, most accurate source about your business, and record how you appear with dated samples.
Yes. Your score, area scores and top findings are free straight away, and the full report and action plan are free once you enter your email. Check your website, or see how the audit works.
More questions answered on the full FAQ page.
Ask for a readiness review. James will go through your site by hand and tell you what makes it easy or hard for AI tools to understand, and what to fix first.