SEO is the long game. Google Ads is the switch you flip when you need the phone ringing now. We build and manage the campaigns, and your budget goes straight to Google on your own account.
Paid search is the fastest way to buy attention from people already looking for what you do. That makes it excellent for some businesses and a waste for others.
It works when a customer is worth a decent amount and the intent is obvious. An emergency plumber, a garage, a clinic, a solicitor: someone searching those has a problem they want solved today, and being top of the page is worth real money. It works far less well for impulse buys, low-value products, or anything nobody thinks to search for.
The other thing worth saying plainly is that ads amplify whatever your website already does. If the page people land on is slow or unconvincing, paid traffic just makes that expensive. In that case we will tell you to fix the website first rather than take a management fee to pour money into a leaky bucket.
And ads stop the moment you stop paying, which is why we usually suggest running them while SEO builds underneath, then leaning on whichever is working harder.
Setting a campaign live is the easy part. Most of the value is in what happens afterwards.
Which searches are worth paying for, and which will quietly drain the budget. Getting this wrong is the most common and most expensive mistake.
Structured properly so budget goes where it earns, rather than one lump campaign spraying money at everything.
Clicks are not the point. Without conversion tracking you cannot tell a working campaign from an expensive one.
Search terms change, competitors bid differently, and budget drifts to the wrong places. That is what the ongoing fee is for.
Clicks aren't the goal. Customers are.
It is easy to buy traffic and call it progress. The only number that matters is how many enquiries arrived and what each one cost, which is exactly what the monthly report shows.
Put your own numbers in. It will not tell you what you will get, because nobody can, but it will show you whether the arithmetic works before you spend anything.
Paid straight to the platform, not to us.
Change it. Yours depends on your trade and who else is bidding.
The share of visitors who actually get in touch.
This is arithmetic, not a forecast. It multiplies out the three numbers above and nothing more. Your real cost per click depends on your trade and your competitors, and your enquiry rate depends on your website, so change them to whatever you think is realistic. We won't promise you a lead count, and anyone who does is guessing.
Ads are the wrong answer often enough that it is worth checking before you spend anything.
Nothing goes live until we both agree what we are buying and what it should cost.
What you do, what a customer is worth, and whether ads are the right tool at all. Sometimes the answer is no and we will say so.
Research, campaign structure, ad copy and tracking. Your account, your billing, in your name.
The first weeks are about cutting what does not convert. Expect the numbers to improve as the waste comes out.
A monthly report showing what came in and what it cost, in plain terms, with a recommendation on what to do next.
Two separate numbers, kept separate on purpose so you can always see where your money is going.
A flat monthly fee based on campaign count and workload. Never a cut of spend.
Paid directly to Google on your own account. A few hundred a month is a sensible start.
Ads management bundled with hosting, SEO, reviews and reporting. From £250.
Ad spend is paid directly to Google on an account in your name and sits on top of any management fee, so you control the budget and can see exactly where it goes. We won't promise a set number of leads or a fixed cost per enquiry, because nobody can honestly predict that before the campaigns have run.
For most small Norwich businesses a sensible starting budget is a few hundred pounds a month. We would rather start small and prove it works than talk you into a big number on day one. Your spend goes directly to Google on your own account, so you control it and can change it whenever you like.
No. Our management fee is flat and quoted up front. Charging a percentage quietly rewards an agency for spending more of your money, which is not an incentive we want. Your ad budget goes straight to Google on your account, never through us.
Ads can put you at the top of the results the same day the campaign goes live, so enquiries can start immediately. The first month is usually about learning which searches convert and cutting the ones that do not, so expect performance to improve after that rather than to be at its best on day one.
It stays yours. The account is set up in your name with your billing, so you keep the campaigns, the data and the history. Plenty of agencies build campaigns on their own account so you have to start from scratch if you leave. We do not do that.
No, and anyone who does is guessing. It depends on your market, your competitors, your prices and how well your website converts. What we will do is tell you after the first month whether it is working, and say so plainly if it is not paying for itself.
They do different jobs. Ads are immediate and stop the day you stop paying. SEO is slow and compounds. Most local businesses do best running ads for enquiries now while SEO builds underneath. If you only have budget for one and you can wait, SEO usually wins on cost over time.
More questions answered on the full FAQ page.
Take one, take all of them, or ask which you actually need. We'll tell you straight.
Tell us what you do, what areas you cover, and roughly what a new customer is worth. We'll tell you whether ads make sense and what to budget.