Most local SEO is a handful of unglamorous jobs done properly. We start with a free growth review so you can see exactly what is holding you back, then you decide whether you want us to fix it.
There is a lot of mystique around SEO, most of it sold by people who benefit from you not understanding it.
For a local business, the vast majority of the value sits in a handful of unglamorous jobs done properly: a Google Business Profile filled in correctly, a page for each thing you actually do, a site that loads quickly on a phone, consistent listings across the web, and a steady trickle of reviews. That is most of it.
What it is not is a monthly fee for a report nobody reads. If you are already paying someone and cannot say what they did last month, that is worth looking at, and the free growth review will tell you whether you are getting value. Our guide on what SEO actually costs sets out the going rates so you can judge a quote against them.
The work compounds, which is the whole point. Unlike ads, it does not stop the day you stop paying. But it is slow, and if you need the phone ringing this week then Google Ads is the right tool and we will say so.
Four areas, in the order they usually matter for a local business.
For most local trades this outranks everything else you could do. It is what puts you in the map pack, and it is the first thing we look at. How the map results are ordered
One page trying to rank for everything ranks for nothing. We build a page per service, and where it makes sense, per area.
The housekeeping that lets Google read your site properly. Unglamorous and mostly invisible, but nothing else works without it.
Being consistently listed and genuinely mentioned across the web, which is what tells Google you are a real business in a real place.
On links: chasing local citations, directory listings and genuine mentions from Norfolk sites is part of the work on every plan, at no extra cost. Paid backlinks are a separate thing. We only buy them if you ask us to, and each one is quoted and billed on top, because that money goes to the site publishing the link rather than to us.
Three ways in. The review is free, a one-off project is priced once we have seen the site, and the monthly plan is for keeping it going.
A written review of your site and your Google listing, alongside the businesses currently ranking above you. Nothing to sign.
No call unless you want oneA defined piece of work, priced up front once we know the scope. Usually the listing, the pages that matter and the technical basics.
Scope and price agreed firstSEO carried on every month rather than done once, bundled with the rest of the plan so the work compounds instead of stalling.
No contract, no notice periodThe free growth review is genuinely free and does not require a call. Monthly plans run by Direct Debit with no contract and no notice period. We won't promise a set number of leads or a fixed position on Google, because nobody can honestly predict that before the work has run.
Being invisible costs more than being unknown.
Someone in Norwich is searching for what you do right now. If you are not on that first screen, they are not comparing you and rejecting you. They never saw you at all.
Bowen's Landscapes was a five-page builder template. It became a custom site with its own service pages and eight area pages, each written around the questions people in that village actually ask rather than one template with the town name swapped. That last part matters: the copy-and-swap approach is exactly what Google's doorway pages guidance targets.
SEO is a poor fit for plenty of businesses and we would rather say so before you pay for a month of it.
The growth review is free and comes first, so you can stop after it with no cost and no awkwardness.
We go through your site, your Google listing and two or three local competitors, then send a five minute video walking through it and a written report on what we would fix first. No call required.
Technical fixes and the Google Business Profile, because these are usually the fastest wins and everything else builds on them.
A page for each service, and area pages where they genuinely earn their place rather than as filler.
Reviews, local links, content and monitoring, month by month, with a report you can actually read.
For a local business in Norwich, expect to see movement in the map results within one to three months, and meaningful movement in the organic listings in three to six. Google Business Profile work tends to show up fastest. Anyone promising results in a fortnight is guessing.
No, and nobody honestly can. Google does not sell positions and does not publish its algorithm. What we will tell you is which searches are realistically winnable for a business your size, roughly how long it should take, and what it will cost.
Yes. Send us your web address and we go through your site and your Google listing, then send you a five minute video walking through what we found and a written report to keep. There is no obligation and no call required. If the honest answer is that your site is in decent shape, that is what the growth review will say.
They do different jobs. Ads stop the day you stop paying. SEO builds up and keeps working. Most local businesses do best running ads for immediate enquiries while SEO builds underneath, then leaning more on SEO as it starts to land.
Then we will say so rather than take a monthly fee to work around it. Sometimes the honest answer is that the site needs rebuilding first, in which case a £399 build plus a few months of SEO beats years of paying someone to push a broken site uphill.
No. Everything runs month to month with no notice period. If it is not working you can stop, and we would rather you did than keep billing you for something that is not paying for itself.
More questions answered on the full FAQ page.
Take one, take all of them, or ask which you actually need. We'll tell you straight.
Send your web address and you'll get a five minute video walking through it, plus a written report. If you don't need us, we'll tell you that too.
