Answer readiness
Do your pages answer customers' questions clearly?
5.0Rated on Google
Free tool · No account needed
Free AI search audit for your website
Is your website the clear answer? A free check of how search engines and AI tools such as ChatGPT and Gemini read your website. 36 checks across seven areas give you a score out of 100 and plain-English steps to improve it, in a couple of minutes.
Your score and top findings are free straight away. Enter your email for the full report and action plan, also free. Add a competitor’s address to see how you compare.
AI visibility · ExampleWhat AI says when your customers askYou were mentioned in 1 of the 3 answers
Asked live, with web searchExample answers with made-up businesses
Question 1Who's the best emergency plumber in Norwich?
AI answer✓ You’re mentioned
Several local plumbers have strong reviews for emergency call-outs in Norwich.
Your Business covers Norwich and nearby villages, offers same-day call-outs and free quotes, and is well reviewed on Google.
Business B advertises 24-hour cover across the city, and Business C focuses on boiler repairs and servicing.
Also named: Business B, Business C
Sources it used
- yourbusiness.co.uk
- Best emergency plumbers near me in Norwich
- Plumbers in Norwich, reviews
- 5.0 Google rating
- FreeScore and findings
- 36 checksAcross seven areas
- Evidence quotedFrom your own pages
- CompareAgainst a competitor
- Made in NorwichBy Brava Digital
Seven things search engines and AI tools look for
The audit reads your homepage and up to seven key pages, then scores each area. It is a guide to the foundations, not an official ranking.
Search accessibility
Can search engines and AI crawlers reach your pages?
Business clarity
Is it clear who you are and how to reach you?
Helpful content
Do key pages have substance and a clear next step?
Structured information
Is your schema markup present and correct?
Local presence
Do you show where you work and what customers say?
Mobile experience
How well does your homepage work on a phone?
See how your site scores
Free, and usually done in a couple of minutes.
Check your websiteEvery finding comes with a fix
Findings are ranked by how much they matter and how much work they take, so you know what to do first.
Each one quotes the evidence from your own pages, says why it matters and how to fix it. The full report adds an action plan and the list of every check you passed.
Check your websiteYour homepage’s main content is slow to appear on mobile
What we found
On a simulated mobile device, your homepage’s main content appeared after 3.8 seconds (Largest Contentful Paint).
Why it matters
Largest Contentful Paint measures how long the main content takes to appear. Slow pages lose visitors, and page experience is one of many signals Google uses.
→ How to fix it
Compress and correctly size the largest image, serve it in a modern format (WebP or AVIF), avoid lazy-loading it, and reduce render-blocking scripts and fonts.
Evidence
Largest Contentful Paint: 3.8 s; performance score 84/100. Checked on yourbusiness.co.uk
Real report results, with the client’s details changed.
See how you compare with a competitor
Add the address of a business you compete with, and the audit checks both sites and shows your scores side by side.
It is a quick way to see where they are ahead and where you already have the edge, area by area. Your detailed findings stay private to you, and each site’s findings stay with its own report.
Compare your website
Compare · Example
96yourbusiness.co.uk71competitor.co.uk
Search accessibility100100
Business clarity10085
Answer readiness9060
Local presence10080
Helpful content10070
Structured information10040
Mobile experience7765
An example with made-up sites and scores.
What a report looks like
A score out of 100, a score for each of the seven areas, what is already working, and the findings in order.
These are real results from one of our clients’ reports, with their details changed: 96 out of 100, with the main opportunity being how quickly the homepage loads on a phone.
Unlock the full report with your email and it also asks an AI assistant with live web search three questions your customers might ask, showing whether you were mentioned and who was named instead.
Check your website96/100Strong foundations
yourbusiness.co.uk scored 96 out of 100 on Brava’s readiness rubric: strong foundations. A strength: none of the pages we checked is hidden from search results. There’s nothing urgent; the main opportunity is that your homepage’s main content is slow to appear on mobile.
Scored against Brava’s published rubric. It isn’t an official ranking or a prediction of AI recommendations.
Scores by area
Search accessibility100/100
Whether search engines and AI tools can reach, read and index your pages.
Business clarity100/100
Whether your business name, page titles, contact details and background are clear and consistent.
Answer readiness90/100
Whether your pages answer customers’ questions in a clear, well-structured way that AI tools can quote.
Local presence100/100
Whether search engines and AI tools can tell where you work and see what customers think.
Helpful content100/100
Whether your key pages have real substance and give visitors a clear next step.
Structured information100/100
Whether machine-readable business details (schema markup) are present, valid and accurate.
Mobile experience77/100
How your homepage performs on a simulated mobile device, measured by Google PageSpeed Insights.
AI visibility · ExampleWhat AI says when your customers askYou were mentioned in 1 of the 3 answers
Question 1Who's the best emergency plumber in Norwich?
AI answer✓ You’re mentioned
Several local plumbers have strong reviews for emergency call-outs in Norwich.
Your Business covers Norwich and nearby villages, offers same-day call-outs and free quotes, and is well reviewed on Google.
Business B advertises 24-hour cover across the city, and Business C focuses on boiler repairs and servicing.
Also named: Business B, Business C
Sources it used
- yourbusiness.co.uk
- Best emergency plumbers near me in Norwich
- Plumbers in Norwich, reviews
Question 2How much does a boiler service cost in Norwich?
AI answer✕ You’re not mentioned
Prices vary by company and by the type of boiler, so it is worth comparing a few local quotes.
Business B and Business D both list their service prices online, and most include a safety check.
Named instead of you: Business B, Business D
Sources it used
- Boiler servicing in Norwich
- Business D: prices
- Gas safety checks near me in Norwich
Asked live, searching as someone near Norwich. AI answers change from day to day and differ between tools, so treat this as a snapshot. It is not part of your score.
Real report results, with the client’s details changed. The AI answers are an example with made-up businesses.
What the score is, and what it is not
The score measures the foundations every search engine and AI tool relies on: whether your pages can be reached, read, understood and quoted. It does not claim to measure whether any AI tool recommends you, because those answers change between tools and from day to day. The full report shows a dated snapshot of that separately.
Three steps, a couple of minutes
The page updates by itself while it works, and the check carries on if you close it.
Check your website- 1
Enter your address
Add a competitor's too if you would like to see how you compare.
- 2
We check your site
We read your homepage and up to seven key pages, respect robots.txt, and ask Google PageSpeed Insights how your homepage performs on a phone.
- 3
See your score
Your score, area scores and top findings are free straight away. Enter your email for the full report and action plan.
Questions
Before you start.
Is the audit really free?
Yes. Your score, area scores and top findings are free straight away, and the full report and action plan are free once you enter your email. There is nothing to pay and no account to create.
What does it check?
36 checks across seven areas: answer readiness, search accessibility, business clarity, helpful content, structured information, local presence and mobile experience. It reads your homepage and up to seven key pages, respects robots.txt, and uses Google PageSpeed Insights to check how your homepage works on a phone.
Will it tell me whether ChatGPT recommends my business?
The full report includes a snapshot: three questions your customers might ask, put to an AI assistant with live web search, showing whether you were mentioned and who was named instead. Answers change from day to day and between tools, so the score itself measures the website foundations those tools rely on, not whether any one tool recommends you.
What happens to my email address?
It is used to give you the full report and email you a link to it. You are not added to a mailing list unless you tick the separate box.
Can I compare my site with a competitor?
Yes. Add a competitor's address and you see both scores side by side, while each site's detailed findings stay with its own report.
What if I want the problems fixed?
That is what Brava does. AI search optimisation and SEO work start from findings like these, and both are part of a growth plan.
Want to check it by hand first? Our guide on how to check if ChatGPT and Google's AI can find your business walks through it.
Free AI search audit
See how your website reads to search engines and AI tools.
Free, in a couple of minutes, with practical steps to improve it. If you would rather have the fixes done for you, that is what Brava does.
- Free score and top findings
- 36 checks across seven areas
- Compare with a competitor