Why isn't my website getting any enquiries?

Guide · Updated 18 August 2026 · Written by James

The site is live, it looks fine, and the phone is not ringing. Before you rebuild it or start spending on ads, it is worth working out which of the two possible problems you actually have, because the fixes point in opposite directions.

The short answer

An empty inbox has two possible causes and they need opposite fixes. Either not enough people are reaching the site, or plenty are reaching it and leaving without doing anything. Spending money on the wrong one is the most common way a small business wastes a marketing budget. Before you change a single word or spend a pound on ads, find out which one you have.

Work out which problem you actually have

Open Google Analytics, or your hosting stats if that is all you have, and look at the last 90 days. You want two numbers: how many people visited, and how many got in touch. Then divide the second by the first.

For a local service business, somewhere between two and five percent of visitors turning into an enquiry is a reasonable range. It varies a lot by trade, and by whether people tend to ring rather than fill in a form, so treat it as a rough marker rather than a target.

• Under 100 visitors a month. You have a traffic problem. The site could be perfect and you would still hear nothing, because almost nobody is seeing it.
• Hundreds of visitors and almost no enquiries. You have a conversion problem. More traffic will make it worse, not better, because you will be paying to send more people to a page that is not asking them to do anything.
• No analytics at all. Fix that first. It takes ten minutes and everything else is guesswork without it.

That last one is more common than you would think. Plenty of sites we are asked to look at have no tracking on them whatsoever, which means nobody has any idea whether the last three years of effort did anything.

If nobody is arriving

Traffic problems are usually one of four things, and they are worth checking in this order because the first two are free.

Your Google Business Profile is half finished. For a local business this is the single biggest lever, and it is not on your website at all. Categories, services, opening hours, photos, and reviews all feed how you rank in the map results, which is where most local searches end. If your profile is thin, fix it before you touch anything else.

You have no pages for the things people search for. A single page about your business cannot rank for a dozen different services. If you offer six things, you need six pages, each written about one of them. This is the most common structural reason a site never appears. Our guide on how long a build takes covers why that structure is worth getting right at the start.

Google cannot properly crawl the site. No sitemap, pages buried four clicks deep, or a build that hides its content behind scripts. Pages that are not indexed cannot rank at any position. Local SEO work starts here, and a free audit will tell you whether this is your issue before you commit to anything.

Nobody is searching for what you sell. This one is uncomfortable but it is real. Some products are impulse buys or too new to have search demand behind them. If that is you, search is the wrong channel and Facebook and Instagram ads will do more, because they put you in front of people before they go looking.

If people arrive and leave

Conversion problems are usually about friction or doubt. In roughly the order we find them:

• The next step is not obvious. If a visitor has to hunt for how to contact you, most will not. A phone number in the header, a clear button on every page, and a form that is visible without scrolling to the bottom.
• The form asks too much. Every field you add costs you enquiries. Name, contact, and a message is usually enough. You can ask the rest once they have replied.
• There are no prices. Not every business can publish them, but "contact us for a quote" makes people assume expensive and leave. Even a starting figure or a range removes the doubt.
• Nothing proves you are any good. Reviews, real photos of real work, and named examples. Stock images of people in headsets do the opposite of reassuring anyone.
• It is unusable on a phone. Most local searches happen on a mobile. If the text is small, the buttons are fiddly, or it takes five seconds to load, they are gone before they have read anything.

None of these need a rebuild. They are the sort of thing worth checking yourself this afternoon before anyone sells you anything.

The order to fix things in

If you do nothing else, do these four in this order. Each one makes the next one worth more.

• Tracking first. You cannot tell whether anything worked without it.
• Then conversion. Fixing the page is cheap, and it multiplies the value of every visitor you already have and every one you pay for later.
• Then free traffic. Your Google listing and local SEO. Slower to move, three to six months typically, but it does not stop when you stop paying.
• Then paid traffic. Google Ads last, because ads sent to a page that does not convert is just a faster way to lose money.

Most agencies will sell you the fourth one first. It is the easiest to sell and the quickest to show activity, which is not the same as results.

Where we sit, for transparency

Brava Digital is a Norwich studio, so we are not neutral about this. We build sites for a flat £399 and run the ongoing work on a growth plan from £250 a month, so the honest disclosure is that we sell the fix as well as describing the problem.

What we will not do is promise you a number of leads or a position on Google, because nobody can predict either before the work has run. If you want a second opinion first, the free growth review goes through your site, your Google listing and a couple of local competitors and tells you which of the two problems above you actually have. If the answer is that you do not need us yet, that is what it will say.